The campaign launched at a BrandFuel company meeting, with collection bags made available in the office and internal communications encouraging employees to get involved.

The first phase showed that while many employees had little physical currency themselves, their wider networks did. A follow-up campaign therefore took a more targeted approach, encouraging individuals to reach out to friends and family and identify larger amounts of unused currency.

This more direct engagement led to some of the campaign’s highest-value donations.

BrandFuel’s relatively young, largely cashless workforce meant many employees had little unused currency of their own. General awareness also didn’t always translate into action, with some employees intending to contribute but never bringing their currency into the office.

The trial highlighted two opportunities for future campaigns: creating stronger personal motivation to participate, and making the connection to the charities and their causes more visible throughout the campaign.

Some donations also contained potentially high-value coins, reinforcing the need to identify collections that may require separate valuation.

The campaign raised £2,043.75, more than double its original £1,000 fundraising target.

Across the initial campaign and follow-up, 27 bags were collected, with an average value of £60.56 per bag. The highest-value individual bag contained £537.46, demonstrating just how much value can sometimes be sitting unused in a single household.

A further £408.75 was claimed through Gift Aid.